Malaysia Pavilion at Expo 2020 Dubai has announced Malaysian-owned largest halal quick serving restaurant chain, Marrybrown, as its café operator for the event.
Marrybrown will represent one of the best Malaysian brands at the Malaysia Pavilion and feature Malaysian signature delicacies in its menu as well as fast food favourites that have proven to tantalise international taste buds, a statement said.
The offerings include all-time favourite Malaysian fried chicken, variety of burgers, delicious Arabian wraps and the Malaysian classic “Nasi Lemak” (fragrant rice cooked in coconut milk and pandan leaf) among other rice dishes such as Nasi Kari Ayam (Curry Chicken Rice), and Malaysia’s famous drink Teh Tarik.
“Malaysia Pavilion is incredibly happy to have Marrybrown as our café operator to represent our Malaysian identity. Marrybrown is a shining example of a Malaysian business which pioneered fast food chain franchising in Malaysia and went on to successfully spread its wings globally,” said Shamsul Bahar Mohd Nor, Chief Executive Officer of the Malaysian Green Technology and Climate Change Centre (MGTC).
Malaysia’s overall participation at Expo 2020 is led by the Ministry of Science, Technology and Innovation Malaysia while MGTC is the implementing agency. “With its vision to bring Malaysian favourite dishes to the world, Marrybrown has flown the Malaysian flag high by going global as a brand. Marrybrown fittingly represent the Malaysian spirit and the best brands of Malaysia at Expo,” added Bahar.
Marrybrown currently has more than 500 restaurants in Malaysia and across 16 countries serving millions of customers in Sweden, Singapore, Thailand, Indonesia, Myanmar, India, Maldives, Africa and the Middle East.
Back home it has won several accolades as well as regional awards such as Asia’s Best Brand Award. In the Middle East, Marrybrown received “The Most Successful Malaysia Franchise in the Middle East” recognition and “The Family Friendly Fastfood Restaurant Of The Year”.
Malaysia Pavilion at Expo 2020 Dubai is designed as a “Rainforest Canopy” and themed “Energising Sustainability”. It is located between the Sustainability District and Mobility District at the 438-hectare expo site.
The Pavilion will house segments for permanent display and showcases, a business centre, an amphitheatre and retail and café areas.
“Visitors will end their tour at the café area. They can expect to be tempted by the aromatic smell of fried chicken and other Marrybrown dishes inviting them to stop by for a bite or takeaways,” said Bahar.
In line with Malaysia’s sustainability commitment and its “No Plastic Pledge” for Expo 2020, environmentally conscious customers can be assured that utensils and packaging used in the café are only from sustainable materials and non-plastics, the statement added.—TradeArabia News Service
Source : Trade Arabia
